A smile for each and every person
A future where everyone can live a fulfilling life
A smile for each and every person
A future where everyone can live a fulfilling life
Grand Opening AEON Pakuwon Mall Surabaya
Surabaya, 18 Desember 2025 – AEON Indonesia dengan antusias menghadirkan gerai ke-13 AEON Supermarket di Pakuwon Mall Surabaya.
AEON Opens Its 13th Supermarket Outlet in Surabaya
Now at Pakuwon Mall Surabaya as a Complete, Fresh, and Comfortable Modern Daily Shopping Destination
Surabaya, December 18, 2025 – AEON Indonesia proudly announces the opening of its 13th AEON Supermarket at Pakuwon Mall Surabaya. Pakuwon Mall Surabaya is widely recognized as one of the largest and most strategically located retail destinations in Indonesia. Its expansive complex, strong tenant mix, and position as a primary shopping hub for the people of Surabaya make it an ideal location for brands aiming to reach modern, high-spending consumers. This reputation positions Pakuwon Mall as the perfect stage for AEON to introduce a safer and more comfortable daily shopping destination.
Shopping habits in Surabaya have evolved alongside the city’s increasingly fast-paced lifestyle. Consumers are no longer focused solely on price and product freshness; they now seek a streamlined experience—coming in, purchasing daily necessities, and continuing their activities without disruption. Local studies reflect this trend, showing that consumers are increasingly choosing modern retail due to its comprehensive facilities, wide product assortment, and consistent comfort.
President Director of PT AEON Indonesia, Takahiro Osugi, reaffirmed the company’s commitment to the East Java market.
“Consumers in Surabaya value not only price and freshness, but also fast, frequent, and easily accessible shopping. That is why AEON is expanding to Surabaya—to provide a safe, comfortable, complete, and affordable daily shopping destination while adapting to local consumer preferences,” he stated.
Food Street: A Major Attraction for the People of Surabaya
Food Street has always been one of the most vibrant areas in every AEON store. Surabaya’s strong enthusiasm for Japanese cuisine makes this area a key attraction. For Surabaya, AEON introduces new menu items that cater more closely to local tastes, especially spicy Spicy Fusion selections such as Sushi Geprek, Buldak Sausage Danish, Chicken Mushroom Bun, and Spicy Chicken Meatball Bread.
Complementing these offerings is the Cheesy Feast range, including Sushi Geprek with Cheese, Cheese Crispy Chicken, and a variety of cheesecakes such as Cheese Mille Crepes, Caramel Cheesecake, and Mochi Chizu. This blend of local flavors and Japanese specialties is designed to create an exciting culinary destination that keeps customers coming back.
A Complete Selection of Fresh Local and Imported Products
AEON is known for its high standards of freshness. Several flagship products are available with special grand opening promotions, including TopValu Tasmania Beef, sourced from AEON-owned farms in Tasmania, offered at a special price of IDR 48,800 per 100 grams.
Aurora Salmon, directly imported from Norway, is also available at a promotional price of IDR 29,800 per 100 grams. For premium fruits, customers can enjoy Shine Muscat starting from IDR 28,800 per pack and Musang King Durian at IDR 98,800 per pack—two products that have long been favorites among AEON customers across various cities.
A One-Stop Destination for Daily Essentials
The Groceries and Daily & Dairy sections often trigger a familiar AEON customer experience: coming in for one item and leaving with a full basket. Products in these areas are designed to simplify everyday shopping, ranging from cooking ingredients and favorite snacks to frozen foods. Featured among them is the Raya range—processed sausages, meatballs, and karaage—exclusive products available only at AEON.
During the grand opening period, customers can enjoy attractive promotions such as Buy 1 Get 1 and Buy 2 Get 1 on various daily necessities, making it even more appealing to stock up on household essentials at great value.
A More Beautiful and Healthier Lifestyle
AEON Health & Beauty enhances the shopping experience with a wide selection of cosmetics, skincare products, healthy snacks, and multivitamins—both local and imported. Customers can discover carefully curated personal care products alongside Buy 1 Get 1 promotions available exclusively during the grand opening period. This area is designed to support a healthier, fresher, and more beautiful lifestyle.
More Convenient Shopping with RAISA Service
AEON Pakuwon Mall Surabaya also introduces a more efficient shopping experience through RAISA, an online ordering service supported by Personal Shoppers. Customers simply contact WhatsApp at +62 811-1920-6006, and the RAISA team will handle the entire process—from selecting the required products and checking availability to preparing orders for home delivery or in-store pickup. This service is designed to save time without compromising comfort or quality.
During the grand opening period, RAISA offers exclusive promotions, including IDR 1 special deals, free delivery, and AEON shopping vouchers worth IDR 50,000 (terms and conditions apply). This service is an ideal solution for Surabaya customers seeking faster and more efficient shopping.
Commitment to Quality and Cleanliness
AEON implements multi-layered quality and hygiene control across all its stores. Every stage—from receiving goods and storage to product display—is monitored under strict hygiene standards to ensure products remain in optimal condition. Disciplined operational systems, well-trained staff, and a well-maintained store environment form the foundation of AEON’s commitment to providing a safe and comfortable shopping experience.
Excellent customer service is also an integral part of this commitment, ensuring that shopping at AEON is not only efficient but also enjoyable and trustworthy.
Limited Grand Opening Promotions: From Eco Bags to AEON Shopping Vouchers
To celebrate the grand opening of AEON Supermarket Pakuwon Mall Surabaya, customers can enjoy various exclusive promotions, including:
- The first 3,000 registered AEON members who spend a minimum of IDR 500,000 will receive an exclusive AEON eco bag.
- Shopping vouchers worth IDR 100,000 through partnerships with BCA and Mandiri banks (terms and conditions apply).
AEON’s Strategic Expansion into East Java
Surabaya marks AEON’s second expansion city outside Jabodetabek, following the opening of AEON at DP Mall Semarang in August 2025. The presence at Pakuwon Mall Surabaya underscores AEON’s strong interest in expanding its network in East Java, one of Indonesia’s most promising retail markets.
Osugi concluded, “Through our opening in Surabaya, we are strengthening our commitment to expanding access to high-quality daily shopping in more cities across Indonesia. This is a strategic step in AEON’s expansion journey in the years ahead.”